The short film for “Amnesty International” has been linked to by dozens of sites, news portals and blogs. In the online gay world, there have been tens of thousands of visitors among the Turkish Lesbian, Gay, Bisexual, Transgender and Intersex Community, enjoying the most rights in the world.

As at March 2008, the video has been viewed over 73,000 times. “Amnesty International” and the Publicis group also sent an e-mail with the TV spot attached to a database of over 56,000 e-mail addresses, thus setting in motion the whole viral mechanism around the initiative.

A short film for a greater cause.